Responsiveness

Lotsa hubub today of the White Sox new marketing campaign. It's not bad, until you realize that the ad is an admission that the White Sox are second fiddle to the Cubs. When you have to rely on a competitor to sell your product, you are already in trouble. See, Coca-Cola sells that Coke is part of your lifestyle. It's Americana. Pepsi sells that they are better than Coke. Coke is lifestyle? Well, Pepsi is a "cooler" lifestyle. Pepsi doesn't stand on their own, they're just better than Coke.

That's the White Sox all over.

In that light, Ivy Chat presents the thinking person's response to the White Sox ad.

Us: Ivy on the walls
Them: Who knows?

Us: Prior, Wood, Sosa
Them: Who knows?

Us: Sunshine
Them: Who knows?

Us: Fans all over the country
Them: Who knows?

Us: Calls Chicago home since 1876
Them: Who knows?

Us: The Babe's called shot, the Homer in the Gloamin', Sandberg takes Sutter Deep
Them: Who knows?

I know, I know. Cute. But in reality, the proper response is no response. The Sox organization is losing and they know it. I, for one, don't offer a drowning man a glass of water. Well, if you sit in Wrigley's upper deck, you can see about 1 mile east all the water the White Sox need. If you sit in Comiskey's upper deck, you have to duck when Sputnik flies past....