Tuesday, January 18, 2005

What's Your Number?


So the big Cub news is that the players will no logner have names on the backs of their uniforms. I wonder how this decision was made as the names were likely put on in the first place to assist with player marketing via TV recognition.

Someone in marketing must have decided that there was more money to be made without the names than with the names. The knee-jerk reaction will be to say that scorecard sales are down. Perhaps it was jersey sales that were down as people looking to acquire jerseys with the numbers of ex-players could only get the jersey with the name of the current player.

I mean, there must be a Barry Foote fan out there who wants a number 8 jersey, but wants it without Michael Barrett's name on it, right?

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