Thursday, July 07, 2005

The "Not Watching" Watch

If you think it's time for Dusty Baker to take his act back to California and focus on keep his income taxes current, here's where you want to look to see if the Trib will launch him.

Watch the TV and radio ratings. If the ratings stay high, that means WGN TV and radio will continue to earn high rates for advertising spots. So long as they aren't being hurt financially, Dusty will stay, at least until the end of the year.

If the ratings start to fall, the Trib could find themselves being cost dollars in lower ad rates. If they are losing ad dollars, losing Dusty and his remaining $5,950,617.28 in salary gets more and more palatable.

Now, where can we find that data? I have no idea. Perhaps one of our compatriots knows where to get Arbitron and Nielson data?

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