Cub Hub Launched?

The Cubs have decided to start auctioning some of their tickets.

With their spiraling salaries approaching the highest in the National League, the Cubs have resorted to raising more income, and the latest move could involve a corporate sponsor to auction their newest high-end seating.

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So, now the Cubs are auctioning the 70 new bullpen box seats along the third-base line with "details to come shortly," according to Tribune Co. executive Crane Kenney.

What a novel idea. It alsmost seems like this idea has been floated before.

What the Cubs are doing is trying to realize the maximum price that the market will bear for tickets. By doing this, the only people hurt are the scalpers who buy tickets at a below market price and re-sell them at actual market price.

Nice move and a financially good decision. The only question is, "What took you so long?"