The Superbowl is over but the counting is just beginning. The ads aired will get play on the web for the next few months. Memorable ones have a chance to enter the public consciousness and take up permanent residence there. As an example, the 1984 Apple ad may have actually defined the Superbowl ad genre. And the Tabasco mosquito ad remains a favorite.

How do the 2009 entrants stand up? Not well.

If ad response is any indication of future performance, things look bad for the upcoming Angels & Demons and Star Trek movies.

And, thank god people are smart enough to loathe the Saturday Night Live / Pepsi entrant. Next time, use Toonces. At least Toonces is cute. And the commercial can still have an explosion.